What an Advertise-Meant?

my take on the latest Indian advertisements             

Limca Fresh Ho Jao Ad featuring Sushma Reddy

with 170 comments

{Double click to view larger video}

Agency: O & M (Ogilvy & Mather)

Tagline: Fresh Ho Jao, Lime and Lemoni

Duration: 45 seconds

First seen: October ’08

Ad Message: Reinforcing Limca as a drink synonymous with freshness, giving the brand a more sophisticated feel

Target Audience: High income group (25+ years) [according to my perception]

Frequency: Medium

Description: Opens with a chic-looking couple waiting by their car and the girl (played by Sushma Reddy) looks bored while the guy (played by Niketan Madhok) is on the phone. The guy then offers the girl a bottle of Limca while holding one himself. Next we see the couple taking sips from the bottle of Limca and splashing water at each other from the car, the steps, the tree trunk and the sidewalk. Last shot shows both of them walking hand-in-hand with their empty Limca bottles and looking visibly refreshed after all the splattering around.

[Caution: Strictly opinionated comments follow]

This commercial has been on air for sometime now but ever since it caught my eye (or should I say ears) I had to write about it. There are 3 things that work for this ad – Music, music, music. Yes, a tune so melodious, a set of lyrics so divine and a voice so sweet you could get diabetic just by listening to it, this ad definitely is a treat to the sore ears. The video is well shot with the couple and the foreign locales lending a pretty urbane feel to the whole ad (which is why the glass bottle struck me as an odd-choice!).

This commercial is of course just a blatant re-implementation of the ‘Fresh ho jao’ idea Limca has been using for quite sometime now. In fact, the beginning of the ad seemed quite lame to me and I kept wondering why they looked so bored to begin with? Led me to think that they could have at least shown the couple stuck in a traffic jam, until of course I remembered their previous campaign with Riya Sen. To an extent, the previous one (featuring a gang of youngsters) fares better with respect to target-audience-connect because it is hard to imagine such an affluent couple grabbing a ten rupee Limca bottle (Diet Coke maybe…but Limca bottle woh-bhi-glass-waali…uhh far-fetched).

So, it’s all been there and done before – the ‘sitting in a car equals boredom’ idea, the imaginary water, the splashing, the drenched people and the freshness afterwards. But, the music…well, that alone is what stops you from flicking channels while this one is on air.

Trivia: The composer for this commercial’s track is R. Anandh and it has been sung by Cara Lisa Monteiro of Phir Dekhiye fame. Lyrics of the song go –

“Fuhaarein, bochharein, nazaaare chura lo na, kuch boondein chura lo na; Thaki si zindagi se, ruki si zindagi se, kuch lamhe chura lo na…; Kuch yaddein, aur sapne, apne chura lo na; Ruki si zindagi se, thaki si zindagi se, raftaarein chura lo na…”

I have this jingle as an MP3 and finally have found a way of sharing it with you all 🙂 Simply click on the link below and enjoy!

Get MP3 here!!!

Update [Feb 14th, 2009] Yes, I managed to record the full song too, and here is the link (right-click and ‘Save link as’ to download the MP3) –

Get Full Song MP3 here!!!

And here goes my rating:

Weight Rating W * R
Idea/Innovation/Creativity 15 4 60
Storyline/Screenplay 10 4 40
Music/Jingle 10 9 90
Cinematography 5 8 40
Acting 5 7 35
Duration vs Impact 5 6 30
Cost vs Impact 5 7 35
Brand Recall 10 7 70
Ad Memorability 5 7 35
Tagline 7.5 7 52.5
Product Association 5 7 35
Target Audience Connect 7.5 4 30
Entertainment 5 7 35
Claim 2.5 6 15
Emotional Appeal 2.5 6 15
Total 100 617.5

Weighted Average Rating: 617.5/100 = 6.175 (on a scale of 10)

So, how would you rate this ad?


170 Responses

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  1. Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

    Matt Hanson

    November 4, 2008 at 5:00 pm

  2. @Matt: Thank you for your kind words, coming from a veteran like you it really means a lot.


    November 4, 2008 at 6:49 pm

    • That was a very good write up from AsMi.Thanks to her .. keep it up,,, I am seeing (and Listening ) this adv since last year on youtube or my mobile ..
      i request AsMI to send me the full version VDO to my email…I am really waiting deep down from my heart …. This ad really really freshen up ….

      Dr Shekhar

      September 26, 2009 at 10:18 am

  3. Dearest Critic,

    I have long back realized that there is not a single statement that does not have exception but you helped me believe it more.

    Its a beautiful ad. Awesome. Period.

    Objectively speaking you don’t know the objective of the company to air this particular ad. If find out, you can then start evaluating whether the affluent couple should have been shown or not? They should have been sitting on “Luna”, ” Cycle” or a car…. Give yourself a break & drink Limca.

    Audience will simply be awe-struck and won’t find brains to analyze the ad…their brains will completely be engaged in the ad.

    The point of ad is ….. “Refresh your life”…… kuch batien… kuch lamhe chura lo na… kuch boonde chura lo na…. ruki si zindagi se.. thaki si zindagi se.. kuch raftaarein chura lo na…

    This beautiful thought is equally apt for a guy who travels either by a local train or by a Mercedez…..

    I want to define boredom for you… ” Its when you want to be doing something else and stop doing what you are currently doing” …

    Life is not about cars & boredom is not about traffic.

    ……………………………………………………………………………………………………………….Humble apologies, If you found anything offensive here.


    November 5, 2008 at 6:50 am

  4. Nice post!

    I clicked on the ‘Comments’ link on your page to put up my 2 cents about the ad analysis but then came across another reader’s thoughts about your post – which I realized required more (and immediate) attention!

    1. “Objectively speaking you don’t know the objective of the company to air this particular ad. If find out, you can then start evaluating whether…”

    I think an AD is the best way (or probably the only way) for a company to communicate its objective to the people. So, whatever is communicated to the people becomes the company’s objective – whether it was intentional or not is a different story!

    2. “Audience will simply be awe-struck and won’t find brains to analyze the ad…”

    I will admit that my dumb mind was actually awe-struck the first time I saw this AD (given the fact that I had not watched its prequel before). But fortunately, it (the same dumb mind) started working (and really hard) the next time I saw the AD. And I don’t think even a small number of its grey cells got really refreshed!

    3. “This beautiful thought is equally apt for a guy who travels either by a local train or by a Mercedez….. ”

    Oh, thanks for clarifying. Although a common man (’aam aadmi’ to be precise) like me might not be able to decipher this simple thing. The Ad’s creative team could actually have shown a Luna, a local train, or a cycle to make it louder that Limca is interested in us (common people) as well.



    November 5, 2008 at 7:27 am

  5. @Bharat: First things first, No offense taken. You are as entitled to your opinion as I am to mine.

    But as for your comment that “Audience will simply be awe-struck and won’t find brains to analyze the ad” I have to disagree. Someone (coincidentally it was Ad Guru David Ogilvy from the very same agency that created this ad) once said “The consumer is not an idiot. She is your wife.” So let’s not underestimate our audiences here.

    Now the ad, however beautiful, does have scope for improvement and I am just one of those consumers trying to explore/understand what could have been better. I can agree with your target-audience-connect comment in the sense showing an affluent couple may have certain aspirational appeal to a common man.

    As for the boredom part, I just wanted to highlight that they chose the exact same setting (folks sitting in the car) for their new ad as well and could have given it a new twist.

    Keep your thoughts coming in!


    November 5, 2008 at 7:33 am

    • hi asmi… plz help me yaar… plz tell me the way to download the song… i just love this song but am not able to… plz yaar


      March 10, 2009 at 3:09 pm

  6. any one tell me about the (coca cola diwali ad song) from which movie..molody


    November 6, 2008 at 10:20 am

  7. Your review is comprehensive and pertinent. Your blog will most certainly feature on my ‘Blog Watch’ : And thank you for updating me on the singer. And guess what, Phir Dekhiye is one of my current favourites. Like this ad, the lyrics of Phir Dekhiye are simply divine. Simple rhythms and melodies have a unique ability to add more depth to a song. Thank you again! Is it fair to assume that you belong to the advertising industry? If yes, in what capacity?

    Anyway, keep up the good work. Cheers! 😀

    Anuj Gosalia

    November 7, 2008 at 6:25 am

  8. Hey,

    Congratulations on a great blog. Well-written and excellent analysis.

    You have a regular visitor now 🙂



    November 7, 2008 at 7:15 am

  9. @Anuj: Thanks buddy for your compliments and adding me to your Blog Watch. Totally agree on the ‘Phir Dekhiye’ song.

    @Nikhil: Glad you liked it Nikhil! 🙂


    November 7, 2008 at 8:15 am

  10. Hey AsMi … its me 😉

    Must say one of the best ads after Sprite Express for me atleast. What I liked is the ‘oh-so-divine’ soothing and melodious voice sung by.. ehem..whom?
    Hey AsMi, could you please check out who sung this jingle?

    I’m glad we finally have some very good ads to watch. Sushma Reddy’s looks are quite appreciative.

    AsMi, Me Blogrolling ya 🙂 \m/


    November 7, 2008 at 7:14 pm

  11. @Shwetz: Singer’s name is mentioned in the ‘Trivia’ section of the post. And yeah, go ahead and blogroll.


    November 8, 2008 at 4:30 pm

  12. hey,

    Yes, I found the singer’s name. Thanx.
    And good yaa, u uploaded the audio of the jingle. I was desperately searching for it 😀



    November 8, 2008 at 7:30 pm

  13. I need that full song… its so beautiful.. plaease sushma reddy i m begging you earnestly.. please send me that full song……. plaese i can pay u anything…


    November 15, 2008 at 2:19 pm

  14. very well written and comprehensive blog, i dont find anything wrong with the use of glass bottle, moreover its good that they used glass bottle. first of all taking the visual aspect into consideration a tin can wouldnt suit atall and the plastic bottle would seem too bulky in hand and nobody generally drinks the whole 500ml. Moreover old fashioned glass bottle kind of brings out old memories in most of the people who have grown up drinking it when other brands werent much in competition

    and thanks for the mp3 i desparately needed it


    November 16, 2008 at 1:05 am

  15. Hi.. 🙂

    BLESS U BABE!!!!… for have a download link for the limca song..!!!!

    🙂 🙂 🙂 🙂


    November 16, 2008 at 2:33 pm

  16. @maya: Hmm, I can understand that the ‘aesthetic considerations’ may have lead to the use of a glass bottle, but practically…? Happy that you liked the blog 🙂

    @Namrata: Whoa! Didn’t know I was doing such a big service 😉 go ahead…kuch boondein chura lo naa…


    November 18, 2008 at 1:02 pm

  17. Thanks for d jingle… 🙂


    November 20, 2008 at 10:04 am

  18. Hey…..thanks for the post…!!
    U have a taste.

    Rock On!


    November 21, 2008 at 3:02 am

  19. @Richa, Allan: Thanks for the ‘thanks’ guys!


    November 22, 2008 at 6:46 am

  20. Very refreshing!!!


    November 24, 2008 at 4:41 am

  21. hi,

    if anyone has this ad as audio kindly send me at bhru@bkweb.co.in


    November 25, 2008 at 11:55 am

  22. dude..great work with the review…although its not bang-on..but as you said, its “highly opinionated”. Well hey, its your blog dude! 😀

    All said & done, the ad stops the channel switch…so cheers to the CD!

    And thanks a ton for the download!


    November 25, 2008 at 4:52 pm

  23. @Bhrugesh: Did you try the ‘Download file’ link in my blog post?


    November 26, 2008 at 12:41 pm

  24. @Kamal: Thanks man for your comments…I would also LOVE to hear why you felt it was “not bang-on”, would help me improve in future.


    November 26, 2008 at 12:46 pm

  25. The song is like HEAVEN to ears……


    December 7, 2008 at 8:34 am

  26. thanks for the trivia and the devine lyrics and the MP3 – you rock!!

    Pooja Nair

    December 9, 2008 at 11:14 am

    • @ Pooja: Glad you liked it! Keep visiting 🙂


      December 9, 2008 at 11:32 am

  27. Hi AsMi, Actually i need this ad’s song so i googled it and i came across your blog,
    Its Really Interesting !!!
    i didn’t find another blog like Analyzing the ADs its really creative thought, Keep it up…

    I Have some ideas for you, if u wish keep it

    1.just add a rating widget in the post, so viewers can also have their vote to the AD ,

    2. clearly indicate the download link for the MP3, i really didn’t noticed that link until i seen your message in another blog 😦

    rather than putting a download file image put GET MP3 here clearly and remove all that explanation for downloading the file, it is really mess( i think nowadays all will aware of downloading)

    3. BE Regular to your postings, it will keep us (viewers) exiting

    Hope You take this as +ve 🙂


    December 13, 2008 at 1:51 pm

    • @Satish: A BIG thank you for the very constructive and valid inputs you gave. I just implemented two of those 🙂 I hope you’ll like it. And yeah, I would like to post more often than I currently do, but my day job gets in the way 😦


      December 16, 2008 at 10:54 am

  28. wow and thanks!
    the feeling of joy when some1 gets what he is searching for 🙂


    December 15, 2008 at 10:21 am

  29. Hey AsMi,
    My search began for the jingle when i stumbled upon your blog. Your like this shooting star. Who not only gave what i wanted..but gave it with an oomph of its own! Loved the analysis. A great topic to Blog on rather than mundane things of life! Keep up the writing. Il look out for your blogs!
    I relate to your writing with the ad… Both give the “refresh ho jao” feel!
    kudos! 🙂


    December 17, 2008 at 9:34 pm

    • @Shreya: Thanks dear, you just made my day.


      December 18, 2008 at 5:18 pm

  30. Thanks a ton for providing a link to the song….. Keep up the good work………

    Vijay Jain

    December 18, 2008 at 10:36 am

    • i love limca and limca song


      April 15, 2011 at 10:08 am

  31. awesome song!!! love it

    Ali Saeed

    December 19, 2008 at 5:39 pm

  32. thanks guys for the melody ,

    As for the ad for me – a middle aged , middle income gal , it was refreshing -but ofcourse it wont compel me to have a lemon-flavoured soda .I ll stick to my juice!

    but yeh as AsMi said i stop surfing just to listen to the melody!


    December 19, 2008 at 5:49 pm

  33. thanks for the jingle… loved it…

    can you tell, me who has worked on the special effects for the ad??? would really like to know….. if u can help me out… plz…. would be eternally gratefull…


    December 20, 2008 at 10:56 am

  34. I had been looking to download this jingle from a very very long time. You are right, it is just so so melodious one can get diabetic just listening to it.
    Would definitely return to your blog more often now. 🙂



    December 21, 2008 at 9:30 am

    • @Harish: You’re most welcome.


      December 23, 2008 at 2:19 pm

  35. Hi,thanx a ton for the jingle. Googled and landed up here. Quite an interesting read.


    December 21, 2008 at 2:26 pm

  36. Thnx foh dis gr8 MP3 format 😀


    December 22, 2008 at 4:50 pm

  37. i love that girl in that ad.i want that video song.

    abul hasan

    December 27, 2008 at 2:59 pm

  38. I could’nt download the mp3….
    the link says…..it was not found
    pls arrange it to be sent at nikunj.bats@gmail.com


    January 1, 2009 at 2:12 pm

  39. hi.. amazing song. who has written the song? this guy should get a applaud.


    January 10, 2009 at 10:52 am

  40. cant find the jingle mp3 (


    February 14, 2009 at 10:23 am

    • @pankaj: Did you try the ‘Get MP3 here!!!’ link in my post?


      February 14, 2009 at 10:39 am

  41. Just super song i fell in love with it


    February 14, 2009 at 7:04 pm

  42. hey asmi

    thanks for the link yaar. but yest i saw a newer version of the video. it was really lengthy. it never looked like an ad!!! i tot it was some video song o sumthin.. can u pls get the mp3 for this new one too?? thanks..


    February 15, 2009 at 12:47 am

  43. sir
    this song full version is runing on Mtv or channel [v]

    plz u capture and download and uplaod this side

    thx so much

    u r pinku or mail me



    February 15, 2009 at 2:12 pm

    • @pinku: Yes, I have uploaded the full version too, click on the link that says ‘Get full song here!!!’ at the bottom of my post.


      February 15, 2009 at 2:14 pm

  44. Hi Asmi,

    Checked out your ‘Get full song here!!!’ at the bottom but it plays the original 45 sec track. The new one’s about 1.25 minutes.

    Would appreciate it if you manage to snare that!!!


    February 15, 2009 at 5:55 pm

    • @Lerra: Hey, thanks for pointing that out, looks like the same link got copied twice over. I have now updated the ‘Get full song here’ link and it points the 2 minute song version.


      February 15, 2009 at 6:09 pm

  45. Hi,

    Can you please post the full length ad. The duration is approximately 2 minutes and 05 seconds

    Cheers !!


    February 15, 2009 at 7:10 pm

    • @JK: Please try clicking on the “Get Full Song MP3 here!” link at the bottom of my post. I has the 2 minute version of the song.


      February 15, 2009 at 7:11 pm

  46. What An Add I Like A Add Too…………. Much!
    Sushma Looking So Hot!

    Diwakar S M

    February 16, 2009 at 11:54 am

  47. dis song is really very lovely n romantic. i like it n thanx to whom who provided link for song. thanx dude


    February 16, 2009 at 12:57 pm

  48. just awsome…great work…best commercial and song ever


    February 16, 2009 at 6:03 pm

  49. Great Ad! Superb music! Good Camera movement throughout! But the only thing I thought the creative team missed was a Complete Concept !!! Must say, the ad concept was real good one, but not complete.

    I believe the product being showcased here is for masses irrespective of the sections of the society. A couple being shown in a swanky car, holding a bottle of limca and running all over places, does not convince me of the true picture…well is it possible for all to run with the bottle? The shop owner will hit you like anything.. hehe

    I would have loved to see the ad like this:

    1) A couple coming in a car holding a CAN of Limca and having fun!!!

    2) A rickshaw puller after bearing all the brunt of heat, sweat, dust and pain.. Gulps in a bottle of Limca (this time glass wala bottle)…re-energize and refreshes himself. (after all the lyrics says, thaki ki zindagi si, ruki si zindagi si… may be this will make more sense)

    3) Some street kids who are always best at doing mischief’s, running around with a bottle of Limca (Chhota bottle…300ml I believe) and having time of their life….

    4) A husband and wife, while doing window shopping… likes a stuff… but do not possess the purchasing power to own the product they liked and then the husband buys a limca for her wife and then showcasing the joyous moments….

    probably all these put together in little frames will do more justification to the theme…. no offence to the already created ad… but just thought to share my vision will all you guys..

    The Ad still looks good and the music is awsome!!!!

    Anil Menon

    February 17, 2009 at 2:22 am

    • Anil, very nicely thought of. I think this would have encompassed the whole audience.

      Anyways, a question to all, what about the romantic angle of the theme. Are lovebirds going to drink more limca this summer?


      March 27, 2009 at 9:53 am

  50. guys,
    i saw the full version of this ad on MTV yesterday..
    it was about 2 whole minutes…really amazing video…
    sushma reddy looks beautiful..


    February 17, 2009 at 5:42 am

  51. Hey buddy,

    It would be great if you cud manage to avail the New Version of this ad., as its MP3 is uploaded already.


    February 17, 2009 at 8:14 am

  52. dude i tried searching on youtube but its not uploaded yet..will do it asap, may be asmi can manage…else watch mtv between the gtalk and roadies..i am loving this advertisement day by day..


    February 17, 2009 at 10:01 am

  53. Ok guys, once and for all let me clear this up –

    Full 2 minute song video – http://www.youtube.com/watch?v=NgT7ueACtxw

    Full 2 minute song audio MP3 – https://advertisemeant.files.wordpress.com/2009/02/limca_ad_full_song_high_quality.mp3


    February 17, 2009 at 10:35 am

  54. i want d full lyrics so pl can anyone uploadd


    February 17, 2009 at 2:52 pm

  55. Great review and thanks for the MP3. After watching this ad i am surely going to grab my bottle of limca. It reminds me of my childhood days when we had a few polular drinks..Thumsup, Gold Spot, Limca, Mangola….


    February 17, 2009 at 4:20 pm

  56. Loved this jingle the moment I heard it! It is refreshing to see the pair.Nowadays they are showing the whole ad which makes me all the more happy…


    February 18, 2009 at 10:04 am

  57. @Anil: Love comments like yours! Thanks for visiting and hope to see you more often 🙂


    February 18, 2009 at 11:37 am

  58. @JD: Thanks for the encouragement.


    February 18, 2009 at 11:38 am

  59. Hi AsMi,

    Thanks a lot for the video and the MP3.
    I’m now a regular visitor of your blog.
    Thanks again

    Cheers !!


    February 18, 2009 at 6:45 pm

  60. Err…don’t want to be a spoilsport or anything here but check out this Nike-ad: http://www.youtube.com/watch?v=OSISeoDtG1s

    Looks familiar??
    Takes nothing away from Limca’s music or anything but still…….


    February 20, 2009 at 5:15 am

    • @Neeraj: Oh my my. It does look familiar! Thanks for sharing 🙂


      February 20, 2009 at 5:53 am

  61. a beautiful track…lemme share the lyrics with sum of u who feel the same ’bout it.

    Fuhaarein, bochharein, nazaaare chura lo na,
    kuch boondein chura lo na;
    Thaki si zindagi se, ruki si zindagi se,
    kuch lamhe chura lo na…;

    Kuch yaddein, aur sapne, apne chura lo na;
    ooo Ruki si zindagi se, thaki si zindagi se,
    raftaarein chura lo na…

    lukka chupi khelti hai,
    bheed mein hazaaron kaliyaan (hazaaron kaliyaan);
    mmmm galiyon mein yun bheed banke,
    chup gayi hain saari khushiyaan (saari….saari khushiyaan);
    Khushiyon ko bula lo na,
    muskaane churalo naaaa…
    sulagti pyaas hai toh,
    machalti pyaas hai toh;
    ek limca churalo na.

    Kuch yaddein, aur sapne, apne chura lo na;
    Ruki si zindagi se, thaki si zindagi se,
    raftaarein chura lo na…”


    February 21, 2009 at 4:02 pm

  62. really fantastic lyrics and music … after a long time , a real treat to ears…..


    February 21, 2009 at 6:26 pm

  63. ohh yaar…. itna manohar lyrics maine ajtak nehi suna…. really awesome…

    aannee khan

    February 23, 2009 at 1:00 pm

  64. Now, this is the ad of the year..music and lyrics both are so refreshing, u feel like u r having limca while listening..
    awesome track..

    surendra mahur

    February 24, 2009 at 2:48 am

  65. @nomzzzster: Thanks for taking the efforts to pen down the lyrics!

    @Jayesh, Aannee, surendra: Thanks for visiting my blog! Hope to see you around!


    February 25, 2009 at 7:09 am

  66. Hey,

    Thanks for this wonderful blog here…stumbled on it coz was like many others looking for the whole song (Jingle)…and about the ad well…would echo to most of yours and romil’s thoughts here..although there are many daft cows here..which Im sure you must have realized.

    Neways..Happy Blogging and thanks once more.


    February 25, 2009 at 6:14 pm

  67. Dear Critic,i’am a guitarist and i want the lyrics of the jingle so tat i can tie up chords and strumm it..my hindi is really bad so can u do me tis favor.pls…

    Vivian Ajay Monis

    March 1, 2009 at 7:24 am

  68. @PremzRule: Thanks you soooo very much for your comments, and for agreeing to the thoughts expressed. Would love to see you around more often!

    @Vivian: Well, you can check out the comment posted in my post where someone wrote the lyrics – https://advertisemeant.wordpress.com/2008/11/04/limca-fresh-ho-jao-ad-featuring-sushma-reddy/#comment-489


    March 2, 2009 at 11:46 am

    • Plz mail me the video of limmca fresh ho jao ad


      May 14, 2009 at 10:35 am

  69. I guess, Music for this ad. was composed by Vishal-Shekhar.


    March 3, 2009 at 9:41 am

  70. Loved the ad completely but i think the reddy gal took away the cake…. the guy has hardly been given any footage…..


    March 5, 2009 at 6:15 am

  71. Hey,

    Nice Blog, thank you soo much for sharing the full song, you really made my day. Happy Blogging.

    Santhosh Singh

    March 5, 2009 at 10:01 am

    • Thank you so much, I blog for people like you 🙂


      March 9, 2009 at 1:19 pm

  72. Superb ad..[:)]with awesome chemistry among the couple(sushma and niketan)..they both looked beautiful togather..cute couple.Even the song n its lyrics are too refreshing.From my point of view this ad should win the best advertisement of the year..

    pretty pink priyanka

    March 7, 2009 at 12:01 pm

  73. Wow….what a blog?!!!! Loved it. I love ads. So i will surely follow you.

    And I love love love love this ad and Sushma…muaaahhh Great song.


    March 7, 2009 at 6:45 pm

    • Thankyou Darshit for the compliments. My Monday just brightened up 🙂


      March 9, 2009 at 1:20 pm

      • not abad it is very good ad


        April 8, 2009 at 3:26 pm

  74. Hey awesome ad I lovv it.


    March 9, 2009 at 7:24 am

  75. Thanks for sharing the full add.I was desperately searching for it.Yes really thanks for making my day I would upload the mp3 in my IPOd and enjoy the tune while my walk.


    March 9, 2009 at 7:25 am

    • @Preet: I am glad I could be of help 🙂


      March 9, 2009 at 1:21 pm

  76. Asmi,

    How do you get all these ads., also, do you have any contacts in any ad agency, coz that could help me out to get into this industry as a plateform of singing.
    I would greatly obliged you if you can help me little.

    -Thx 🙂
    Viral K.


    March 9, 2009 at 1:39 pm

  77. i cant download the song…..plz any body can send me…

    plzz plzzzzzzzzzz

    arindam nath

    March 10, 2009 at 6:29 am

  78. All those who love this ad pls join its community on orkut..


    March 11, 2009 at 7:49 am

    • you like this song

      hemant mewati

      March 27, 2009 at 5:38 pm

  79. Awesome…..

    Sandeep S. Sokhey

    March 11, 2009 at 4:06 pm

  80. whenever i see this song..i feel like m staying in heaven…its really amazing..& i love sushma teddy…she is looking gorgeous…


    March 12, 2009 at 4:48 am

  81. woooooooooowwwwwwwwwwwwwwwwwwwwwwwwwww………
    such a beautifull…song…..i luv it……
    i feel like havin a limca nowww


    March 12, 2009 at 12:56 pm

  82. n yh … da gal in it…i mean sushma reddy lukzzz awesum….i mean i watch da add 12 times a day….u guyzz have done a fantastic job…..


    March 12, 2009 at 12:59 pm

  83. Song so smoothing to ears that any one can fall in love woth it


    March 13, 2009 at 9:39 am

  84. This Ad is so nice & its music is very touche. Its wonderfulllllllllllllllllllllllll……………..________________________________________!

    Naresh sharma (Himanchal)

    March 17, 2009 at 9:50 am

  85. plz mail me da 2.06 min audio song plz


    March 17, 2009 at 7:44 pm

  86. Oh My God!!! i love tat guy in tis…!!! niketan.. soo totally smart!!! n d video is just soooo awesome…!!! but i cant get the video anywhere…!! guys help me find it…!!! n want some posters of niketan 2…!!! 🙂 🙂 🙂


    March 19, 2009 at 9:55 am

  87. Dude

    Awesome work! Been trying to do an flv2mp3 for ages using the youtube link but never got it to work…. Thanks for the excellent work!


    March 23, 2009 at 3:08 am

  88. i luved it..i felt if theres such music..i wish to sing for the next add..
    thanx so much!!~


    March 23, 2009 at 3:38 pm

  89. Thanks a ton.


    March 23, 2009 at 4:25 pm

  90. Great add, music steals the show, so does location, picturization, over mood, theme, and models, just so tempting to go get a limca 🙂


    March 24, 2009 at 11:19 am

  91. I loved this ad. I completely agree the music is absolutely fab! But i thought that the expressions of Sushma Reddy were great too! It’s really a delight to watch them in this ad.


    March 26, 2009 at 11:49 am

  92. you entry is much beutiful…….


    March 28, 2009 at 2:57 pm

  93. kya gana hai………….


    March 28, 2009 at 2:58 pm

  94. I would like to give complement for entire advertisementt time of LIMCA which make such a touhing, simple, and memorable addvertiement.
    This is really a wonderful job done by LIMCA Advertisement add. One word for add. is Amagine.

    Naveen Aggarwal

    March 29, 2009 at 8:31 am

  95. can i set this song as callertune ?? any one having any information regarding this please reply…… i am using vodafone…. (new delhi)


    March 30, 2009 at 5:04 pm

  96. Simply mindblowing song…..


    March 31, 2009 at 9:32 am

  97. First of all I would like to congratulate you for this awesome blog, O&M have done a great job in terms of quality, refreshment and engagement. I simply get carried away when i watch this ad, and not to mention the chemistry to the couple is superb.

    Cheers to all


    March 31, 2009 at 9:38 am

  98. the ad is awesome….

    deepa thomas

    March 31, 2009 at 1:45 pm

  99. thank you…

    awesome add and an awesome contribution by you…..

    Rajeev Dave

    April 4, 2009 at 4:20 am

  100. AsMi, nice review and thanks for the mp3. 🙂 I saved it as my ring tone. btw, adding you to blogroll if thatz fine with you.
    Also, for anyone looking for the complete lyrics, itz available in my blog post – http://maahid.wordpress.com/2009/04/05/the-limca-ad/


    April 5, 2009 at 11:46 am

  101. […] I didn’t stop listening to the song since then. I downloaded the video and the mp3 (thanx AsMi). I have even set it as my ring tone. Couldn’t find the lyrics anywhere, so noted it down […]

  102. I also need information about the caller tune for the song. Someone please give me information. I use Vodafone – Maharashtra


    April 13, 2009 at 9:39 am

  103. Thanks, Asmi, great review.
    Was doing a random search for this Limca Ad and your post showed up. Cheers.

    Sabbah Haji

    April 24, 2009 at 7:58 pm

  104. cool add gr8 analysis man i love this ad thax for the mp3


    April 30, 2009 at 4:22 pm

  105. damn romantic….kudos to limca….


    May 6, 2009 at 1:26 pm

    • yaaaaaaaaaaaa……………………..really…………..!!!!!!!!!!!!!!!!!!!!!!!!!


      April 22, 2010 at 11:37 am

  106. i loved it……its refreshing……gr8 work done….


    May 13, 2009 at 11:57 am

  107. I just love this ad i mad b’hind Limca From my childhood and this ad has made me more mad for Limca.Now also at this after so many years of my childhood limca has the same taste I Just LOVE LIMCA. Its awesomeeeeeeeeeeeeeeeeeeeeeeeeeee…………..


    May 13, 2009 at 3:08 pm

  108. hiiiiiii frnds plzzzzzzzz tell me how to download this song…..


    May 18, 2009 at 11:22 am

  109. thanx 4 the mp3

    arun s nair

    May 19, 2009 at 6:55 pm

  110. how could i download the video?


    May 19, 2009 at 7:01 pm

  111. It’s an amazing ad with great music and lyrics. And am sure when looking for some refereshing moments, one will have a instant recall

    Manjari Soni

    May 20, 2009 at 7:53 am

  112. Sexy Ad !! Chillin Cold


    May 31, 2009 at 1:39 pm

  113. thank u for the link…


    June 25, 2009 at 4:41 am

  114. Lovable advertisement especially for the catchy track and nice visuals and pretty cast. But did I go out and buy Limca after watching the ad zillion times over the last 9 months ? NO.


    June 26, 2009 at 1:14 pm

  115. how to download vedio please tell me?


    July 1, 2009 at 11:18 am

  116. thanks!


    July 19, 2009 at 7:29 am

  117. Hi if u can help me in geting the song for the new pulsar 220 commercial the name of the song is “i’m the man” and the song for the karisma commercial with hrithik in it the song is something like ” in distance i can hear the rumble” the aad where he spills the mud on their faces please help me out….. bye take care…….


    July 20, 2009 at 4:43 pm

  118. Hi friends
    This ad is really mindblowing.
    One of the best ads. on Indian Television.
    Good acting by both the actors.
    Perfect direction
    Excellent production.
    I really love it.


    August 12, 2009 at 6:11 pm

  119. thanx for the mp3.. its a gr8 song…!!


    August 16, 2009 at 3:54 pm

  120. thanks to person who has posted this ad in mp3 format i love this song very much this is one of my fav ad jingle. those who have made it hats of man


    September 7, 2009 at 12:22 pm

  121. Superb composition and well written review too. A soothing feeling that leaves behind after listening and watching this ad.


    November 1, 2009 at 7:13 am

  122. really, replenishing add


    November 5, 2009 at 5:04 am

  123. awesome….. the best ad i have ever seen… beautiful track… jus love it.. love to hear it again n again…

    Damodar Shenoy

    November 5, 2009 at 5:00 pm

  124. thanks a ton ! 🙂


    November 7, 2009 at 7:50 pm

  125. hey frnds i love ths song so plz tell me how to download this song


    November 19, 2009 at 4:06 pm

  126. best jingle i have ever her’d


    November 24, 2009 at 9:45 pm

  127. heyya.. good analysis of the ad! loved it.. u’ve pointed out the right things. keep the good stuff coming! 🙂


    February 17, 2010 at 5:23 pm

  128. fabulous……….is………………….not…………..a…………..word………………….for…………….this…………………..add……………………!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!


    April 22, 2010 at 11:36 am

  129. Can you put up a review for the new Limca ad which features Hrishita Bhat ??
    And also please arrange for the song.


    April 28, 2010 at 2:24 pm

  130. Thanks a lot, I’ve been dying to download the track.

    From where do you get all this information? Also, how did you manage to get your hands on the background track?


    May 15, 2010 at 6:52 pm

  131. how can i set this song as my caller tune

    Sunil Bhutada

    May 16, 2010 at 6:48 am

  132. amazing songs ever…just love it….


    June 2, 2010 at 1:44 pm

  133. I was searching limca ad full caller tune finally i got link & i am fan of Coca Cola India company Thanxxxxxxxxxxxxxxxxxxxxxxxxxx A Lottttttttttt For down loading


    June 28, 2010 at 11:41 am

  134. Hi,

    I have been coming back for more articles from you. Find your writing and analysis refreshing and interesting. Do Keep on Blogging! I’m sure it makes not only you happy but keeps us readers have a smile on our faces too relating to your thoughts.


    August 29, 2010 at 6:05 am

  135. could not have written a better review.nice work dude and i really compliment you for the details that you noticed.Really nice song and yes thanks a lot for sharing the singer’s name.very refreshing voice more than the limca itself

    anuj nigam

    March 6, 2011 at 7:39 am

  136. I love limck fresh ho jea
    talle more people
    well done

    abdul waheed

    March 31, 2011 at 3:32 am

  137. THANX for the MP3. OH its so refreshing just like LIMCA! i feel refreshed even without having it :-D!!
    GOd Bless


    May 24, 2011 at 10:51 am

  138. Its great ad in the indian history of ad and FRESH FOREVER.
    I give 1000 points out of 100.

    AdMad films

    Neal Lathia

    September 13, 2011 at 7:26 am



    September 30, 2011 at 2:38 pm

  140. I m not able to get caller tune code (Hello tune code) plz suggest how do i set this “Limca – Fresh Ho Jao” as my caller tune. I am an airtel subscriber!


    December 14, 2011 at 11:13 am

  141. Thanks for the song


    January 30, 2012 at 2:27 am

  142. […] Dekhiye [Rock On] fame. I was confused once, cause she sounds so much like Hema Sardesai. Thanks to THIS blog, I got much info about the ad. [great blog about ads] You can download mp3 of the song from […]

  143. […] Dekhiye [Rock On] fame. I was confused once, cause she sounds so much like Hema Sardesai. Thanks to THIS blog, I got much info about the ad. [great blog about ads] You can download mp3 of the song from […]

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