What an Advertise-Meant?

my take on the latest Indian advertisements             

5 Responses

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  1. Bharti wants to remove any association which typecast its image to a mere telecom provider.

    At the same time they want to leverage Airtel’s strong brand image. (tune)


    November 17, 2008 at 10:27 pm

  2. @Vipul: You sound contradictory. This ad does nothing to establish that Bharti is something more than a telecom player. On the other hand, using the Airtel tune corroborates Bharti’s association with Airtel.


    November 18, 2008 at 12:41 pm

  3. the ad. seems to be portraying one india concepts! it’s really appealing to the consuner and it also fortify the strong brand image associated with this Brand name Airtel.

    I am completely in agreement with the last tag line and it’s visually arresting all our organs!

    thanks for this ad to showcase in the ad. fraternity.


    November 18, 2008 at 1:31 pm

  4. This add is an example of typical Indian mentality of taking pride in history.They have no aspiration to keep that pride up.
    Bharati can take advantage of this mentality but it does not help in building “Brand India”.


    November 20, 2008 at 10:09 am

  5. man i would love to have this as mp3


    December 2, 2008 at 4:24 pm

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